What we do

decoding attitudes and actions

There's a lot of noise about what an insight actually is. We see insights as useful truths about people and the world we live in. 

guiding cultural traction 

We uncover strategies for business through analysis of embedded meaning in cultural artefacts.

humanising data

We identify and represent patterns of current and emerging behaviours through forensic investigation of online content.


finding creators and Experts

We're not into recruiting 'consumers'. We find people; connecting brands with our network of experts.  


identifying behavioural signals

We use behavioural and data science to understand, test and predict the behaviours that signal cultural change.



We immerse ourselves in the now in order to help understand and create what’s happening next.