The Frame annual subscription

The Frame annual subscription

1,438.50

This is an annual subscription to The Frame.

With a new issue released every quarter, the subscription price gives you all four issues for the price of three. You will receive the first issue as an immediate download and the rest will be sent directly to you as soon as they are published: in June, September and December.

Each issue explores trends across five categories – Media, Style, Health, Home, Experiences, and Life – to help you understand how culture is changing, and outlines the six macrotrends that not only underpin these trends but, we believe, will continue to drive cultural and societal changes over the next 1-3 years. Each issue is full of strategic recommendations for brands and businesses across all sectors.

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In the first issue, we’ve explored how (and why) crowdsourced storytelling is moving into mainstream media, what the growth of accessible veganism says about masculinity, attitudes towards money and environmental awareness, and how new physical experiences are offering an antidote to the ‘mindfulness’ approach to wellness. 

We’ve discussed the repositioning of menopause as an empowering life stage, what the growth of virtual spaces as places to socialise and trade virtual goods means for both people and brands, and how disruptor businesses are looking to integrate commerce with community in an attempt to bring together increasingly fractured societies. 

We’ve spoken to cultural experts and to the brands, businesses and people at the forefront of these movements to understand what larger forces are driving them, and to help inform our view of what these indicators of change say about society more broadly (a full list of contributors can be found at the back of the report). 

Most importantly, we’ve outlined what each trend says about the way culture is shifting, and how brands and businesses should look to harness this change. 

Welcome to The Frame.