Cultural theory and strategies for business


Organisations succeed – businesses grow – when they have strategies anchored in a close understanding of the cultures, discourses and practices they participate in

Commercial semiotics reveals the embedded meaning in culture, via a close analysis of its artifacts: movies, music, news stories, personalities, iconography, language, colours, metaphors – whatever will shed light on what’s really going on

From this we develop big ideas, creative directions, disruptive innovations, and good advice leading to rigorous, creative, actionable and inspiring ways for brands and businesses to generate deep cultural traction