Flamingo in the press

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Lucas Galan, Head of Flamingo’s Digital Forensics offer, and Lydia Crudge, a Senior Strategist in our Media Collective, shared in Research Live how they used digital tracking to offer a second screening stage on projects where finding exactly the right - often very niche - people is particularly important.


Flamingo was commissioned by the Reuters Institute of Journalism at the University of Oxford to explore how young people consume the news, and what the implications are for mainstream media brands. Our qualitative study, combined with Reuters’ quantitative findings, formed a strategic report which provides critical insight into the needs of a new generation of news consumers. The report gained extensive media coverage across over 30 publications, including The Washington Post, WARC and Nieman Lab.


Flamingo’s Style Collective Lead Olivia Galvin contributed to Dazed Beauty’s examination of the ‘dark side’ of online beauty tutorials, asking: in an age of radical transparency, are tutorials promoting inclusivity or codified advocates of beauty standards?


Flamingo Semioticians and Strategists contributed to Research Live’s ‘Shattering Stereotypes’ feature. They unpacked our approach to gaining meaningful insight into the LGBTQ+ community to inform our work on the LGBTQ+ Community Centre project.


Flamingo Casting Consultant Ingrid Recio Jiménez wrote an article for Research Live about the media landscape in Cuba, which explores the underground distribution of a content bundle known locally as ‘El Paquete’.


The Evening Standard spoke to Universal Music CEO David Joseph about how the business is evolving – guided by strategic recommendations provided by Flamingo - to be more inclusive of neurodiverse employees. 


What's New In Publishing shared a summary of the media trends covered in the first issue of The Frame, our quarterly cultural trends report. These include crowdsourced creativity, the growth of virtual spaces and the rise of taste-based marketing.

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Flamingo’s session with Formula 1 at Impact, the Market Research Society’s annual conference, was summarised on Research Live. Read the full case study here.


Campaign published a summary of one of the trends featured in the first issue of The Frame, Flamingo’s quarterly cultural trends report: the rise of crowdsourced storytelling.


London Live produced a video interview with Flamingo semiotician Jordan Osserman, outlining the impact of our pro bono work supporting the development of a new London LGBTQ+ Community Centre. Our work on this project was also covered by Gaydio.

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Flamingo CEO Desirée Lopez was invited to contribute to Research Live’s end-of-year review and preview articles, offering her view on 2018’s biggest developments and biggest trends, the most crucial skills and talent for 2019, her new year resolutions, and the biggest challenges for the coming year


Contagious magazine asked Flamingo to provide expert analysis on its list of the top 25 most contagious ad campaigns of 2018 in search of “common themes and personal favourites”

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As part of its Drivers of Change series, Admap magazine published a summary of Flamingo’s Gen Z: Redefining Authority research

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A write up of Flamingo and client British Land’s session at the Market Research Society’s Luxury Research conference, where we shared our work on exploring the semiotics of Mayfair luxury

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Flamingo’s Head of Futures, Susie Hogarth, contributes to an article in the Evening Standard on the new products and treatments that promise ‘empowerment through vagina care’


In this article on the value of the vegan dollar to brands, Flamingo’s Head of Futures, Susie Hogarth, offers her view on the growth of values-based communities

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Flamingo’s Casting team connects brands with influencers and leading edge consumers. Jhanne Litson, Head of Casting, explains the benefit to brands


Flamingo’s Head of Futures, Susie Hogarth, talks about the future of video, and outlines the five moments ‘that changed the way we watch’


Jordan Osserman, one of Flamingo’s semioticians, discusses gender identity with Contagious, in an article exploring how brands should navigate the nuances of the gender equality conversation


Politico's London Playbook, The New EuropeanResearch Live, Warc and Marketing Blog cover Flamingo's report, The Illusion of Democracy, which reveals widespread political apathy two years after Britain's decision to leave the European Union


Flamingo CEO Desirée Lopez is interviewed in Marketing Week about our CV-free approach to recruiting interns


Flamingo's Andy Davidson and Hadley Coull co-author an article in Contagious on how brands can find their place in an increasingly complex world

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Google shares recent Flamingo work exploring how YouTube can help people develop their careers and grow their business

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Coverage of Flamingo strategist Josh Dickins' presentation with the Age of No Retirement at the Market Research Society annual conference, Impact 2018, discussing the importance of age neutrality