Flamingo unveils new cultural trends report

Flamingo Futures is launching The Frame, a new quarterly cultural trends report.

In this short video, Susie Hogarth, Head of Futures, introduces her specialism and explains what The Frame is, how it works, and how it can benefit brands, businesses and organisations.

“Our philosophy is that we don’t predict the future, because there is no one future. We understand the future by looking very deeply at today; we look at cultural and consumer trends, at how people’s behaviour, beliefs and values are changing today in order to look at the possibilities for tomorrow.”

Susie also outlines one of the trends explored in the first issue - F*ck You; Pay Me - which describes how young people are seeking new ways to get paid in an economic climate that isn’t working for them (and how some innovative brands are helping them do that).

Get a copy of the report before anyone else by attending the launch event at The Barbican’s Conservatory on 7th March. Tickets can be purchased here.

Milly Liechti