Flamingo moderates Future/Fit panel at SXSW with adidas

adidas.jpg

Flamingo's head of cultural futures was asked by adidas to moderate its future/fit panel at SXSW. 

The panel, entitled "Creating A Wellness Pandemic” focused on the powerful force of technology, financial incentives and youth, and discussed how we can create new, healthy behaviours in nutrition, fitness, and wellbeing using technology, the right incentives and our young people.

SXSW interactive is a tech conference within the larger SXSW festival, held every March in Austin, Texas. SXSW is the biggest of its kind and continues its mission to bring together a diverse group of creative professionals and innovative companies.

Ben Wener