Flamingo and Twitter win ESOMAR’S Qualitative Excellence award

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Flamingo was awarded ESOMAR’S Qualitative Excellence – Peter Cooper Award, alongside Twitter for the 'Look Who’s talking?!’ paper, which explores the impact that Twitter has had on language and culture.

Flamingo set out to understand exactly what makes Twitter content successful, what the broad ‘types’ of successful Twitter content are, and where the unique appeal of Twitter lies. Flamingo used a semiotic research approach to uncover insights from big data sets, leading to tangible recommendations around how to help people use the platform more effectively.

Cecily presented the paper with Sara Picazzo from Twitter and was one of ESOMARS “highlights” of the conference in Berlin.

Image: PEXELS

Ben Burton