We view everything through a cultural lens
We answer big questions about today and tomorrow
We identify behaviours that signify cultural change
We immerse ourselves in the now to understand and help create what's happening next
We reframe challenges in ways that are intuitive, creative and actionable
We harness culture to drive change
What we do
decoding attitudes and actions
There's a lot of noise about what an insight actually is. We see insights as useful truths about people and the world we live in.
guiding cultural traction
We uncover strategies for business through analysis of embedded meaning in cultural artefacts.
We identify and represent patterns of current and emerging behaviours through forensic investigation of online content.
finding creators and influencers
We're not into recruiting 'consumers'. We find people; connecting brands with our network of experts.
identifying behavioural signals
We use behavioural and data science to understand, test and predict the behaviours that signal cultural change.
Seeing and sHAPING THE FUTURE
We immerse ourselves in the now in order to help understand and create what’s happening next.