What we do

decoding attitudes and actions

There's a lot of noise about what an insight actually is. We see insights as useful truths about people and the world we live in. 

guiding cultural traction 

We uncover strategies for business through analysis of embedded meaning in cultural artefacts.

humanising data

We identify and represent patterns of current and emerging behaviours through forensic investigation of online content.


finding creators and Experts

We're not into recruiting 'consumers'. We find people; connecting brands with our network of experts.  


identifying behavioural signals

We use behavioural and data science to understand, test and predict the behaviours that signal cultural change.



We immerse ourselves in the now in order to help understand and create what’s happening next.

What our clients say

Flamingo is one of our most valued partners because of the quality of their thinking. They are as interested as we are in understanding audiences, not just as consumers of particular categories but as full human beings shaped by - and shaping - their socio cultural contexts.
— head of audience insight, BBC world service
The work conducted with Flamingo has been a real eye-opener - insightful and powerful. A great combination of actively listening to our needs, professional methodology, genuine curiosity, creative thinking and talent to eloquently report findings.
— CEO, LVMH Japan
Flamingo is not just a research agency. They are a strategic partner for re-framing issues and finding solutions. They understand not only our brands, but our business and our ways of working.
— Global Planning Director, Whiskies, Diageo
Flamingo consistently delivers what we consider to be great work – an in depth understanding of our category and the dedication to keep learning about it, an ability to turn good findings into great insights and the skills to execute complex, global projects to a high quality whilst doing it against very aggressive timelines.
— Global Consumer Insight & Strategy director, adidas