Flamingo is a global strategic insight consultancy
There's a lot of noise about what an insight actually is. We see insights as useful truths about people and the world we live in.
We uncover strategies for business through analysis of embedded meaning in cultural artefacts.
We're not into recruiting 'consumers'. We find people; connecting brands with our network of experts.
We use behavioural and data science to understand, test and predict the behaviours that signal cultural change.
Flamingo is one of our most valued partners because of the quality of their thinking. They are as interested as we are in understanding audiences, not just as consumers of particular categories but as full human beings shaped by - and shaping - their socio cultural contexts.
The work conducted with Flamingo has been a real eye-opener - insightful and powerful. A great combination of actively listening to our needs, professional methodology, genuine curiosity, creative thinking and talent to eloquently report findings.
Flamingo is not just a research agency. They are a strategic partner for re-framing issues and finding solutions. They understand not only our brands, but our business and our ways of working.
Flamingo consistently delivers what we consider to be great work – an in depth understanding of our category and the dedication to keep learning about it, an ability to turn good findings into great insights and the skills to execute complex, global projects to a high quality whilst doing it against very aggressive timelines.