Welcome to the Africa Files

  • Africa is on an exciting cultural trajectory. While this creates huge opportunities, as a continent of 54 countries, and over 1 billion people, it remains complex and impenetrable to many

    Flamingo have been on the ground in many African markets, helping clients better understand them and identify the real opportunities for brand building. We wanted to share some of our experiences and expertise in this hugely culturally diverse region

    The Africa Files is a publication that showcases some of the most interesting stories emerging from our work in Africa, from the rise of Afropolitan culture and a digitally connected Africa to changing notions of motherhood.

    We launched the publication in London by hosting a bespoke client event at the National Theatre on the South Bank, involving Flamingo’s own Africa experts as well as curator and Guardian columnist Hannah Pool as our external speaker