Shanghai

Writing a future lexicon for skincare

  • We were tasked with describing the future of body modification and morphology by developing a new lexicon to inform Estée Lauder's future communications and research and development strategies

    By speaking to experts who deal with the manipulation of matter, from bakers to jewellers, we developed key themes and linked them with existing and emerging beauty and skin care needs

    We sent a morphology dictionary to all of the Estée Lauder Group brands. The volume is being used within the company to develop future-facing products and services