Showing Playstation what gamers really want

  • Playstation asked us to develop the positioning for the PlayStation 4’s launch campaign across Europe

    We helped shape the proposition and inspired the creative territory by drawing insights from gamers and gaming experts, in person and online, to land PlayStation 4 as the cutting-edge console brand

    PS4 went on to outsell its main rival four to one at launch, cementing its position as the leading Next Gen gaming brand. The advertising campaign by 180 Amsterdam went on to win the Grand Prix at the Euro Effies Awards 2014

  • Flamingo have been a trusted partner in developing the PlayStation brand insight work for over 15 years. Their team collaborated with our regional team to develop the PS4 launch strategy, concept and execution. This led to an incredibly successful campaign, not only has PS4 grown market share but also become is the fastest selling console of all time, winning the many awards including the EFFIE Grand Prix in 2014

    Usama Al-Qassab, VP Product Marketing