Building a brand lexicon for Nexxus

  • Haircare brand Nexxus asked us to define the expression of the brand, including tone of voice, visual identity and more. This was required in order to brief creative teams and align stakeholders on the brand around a common vision

    We created a ‘brand voice’, which we delivered as a magazine to use as an induction on the brand and how it talks and looks for all partners and brand managers

    The new 'Lexxicon' was launched globally to great success