Developing the next generation of fish sauce for Givaudan in Vietnam
Givaudan asked us to identify opportunities and new flavour directions for the next generation of fish sauce in Vietnam
We created product and flavour innovation concepts based on a thorough understanding of what the category means to Vietnamese people culturally, their usage behaviours, interactions across dishes, and emerging trends in the world of Vietnamese cuisine
Our work allowed Givaudan to help their client elevate the fish sauce offering in the Vietnamese market with new variants and flavours
- Flamingo has collaborated with Givaudan closely for several years to uncover flavour opportunities across various food and beverage categories in the Asia Pacific region.