Reimagining the washing machine for Samsung in South East Asia

  • We were asked to innovate a culturally resonant new role for washing machines in South East Asia to galvanise Samsung’s growth

    We created rich innovation platforms that captured the social, cultural and functional needs of SEA consumers. We also conducted an immersive co-creation workshop to cement our learnings in the minds of designers and senior Samsung stakeholders

    Our work yielded ideas fundamentally reimagining what a washing machine could be. The leading idea is now in development, with a global rollout planned for the end of 2015

  • Samsung’s innovation team have worked with Flamingo on a number of visionary cultural think pieces, including new product design. “Aside from being flexible, passionate and great to work with, Flamingo provided us with deep and meaningful insights for concept development. Having sound inspired concepts backed up with a solid story is imperative, and Flamingo delivered on this…"

    Adam Wishney
    Samsung PIT APAC