Understanding the global audience of Modern Muslims

  • There are 1.6 billion Muslims in the world. They are one of the fastest growing, yet least well served, groups on the planet

    Our rich knowledge of Islamic peoples around the world was spread among our seven offices. We wanted to bring it together and establish Flamingo as a thought leader in understanding and engaging this diverse population

    Modern Muslim is a Flamingo-led initiative. It comprises an internal network of Flamingo consultants who have expertise with Islamic audiences, and a micro-site hosting a collection of stories, profiles and articles designed to help our clients think about Muslim audiences in new and interesting ways

  • The Modern Muslim initiative is eye opening and inspiring. It has given us not just rich insights, but many ideas on how to tap into this growing segment of Muslims without losing our own global identity and brand DNA

    Global CMI Director
    Unilever