Sparking new cultural conversations about food for Lurpak

  • We were asked us to create a picture of food culture in Russia, the UAE and the UK to give the launch campaign for Lurpak Spreadable cultural traction

    We created a vision of a new phase in the food revolution that informed the Lurpak Spreadable creative proposition

    Our thinking helped shape the creative brief for the ‘Go Freestyle’ launch campaign

  • I wanted you to know how useful your work has been to define the core insight behind the campaign. It definitely took us to a place we wouldn't have gone on our own

    Jennifer Lewis
    Planner, W&K