Connecting McDonald’s with Japanese consumers

  • McDonald’s is one of the most iconic brands in Japan, growing to over 3,000 stores since first arriving in 1971

    Flamingo partnered with McDonald’s Japan across numerous projects in the company’s ongoing mission to connect with Japanese customers and culture

    Flamingo’s work fed into McDonald’s business at many levels, from its communications strategy and positioning through to service, store design, estate management and menu innovation

  • Listening to customers is one of the key foundations for McDonald’s Japan – and the team at Flamingo Tokyo has helped us tremendously to become a better brand for our customers. The work that they did recently has helped us to understand how our customers have evolved and how we can grow with them in the future

    Thomas Ko
    Vice President, BICI, Strategy & Insights
    McDonald’s Japan