Syncing up Beats with Chinese listeners

  • Pop culture in China walks to a different beat – business models, influencers and how they operate are different here. With this in mind, Beats sought to understand how to use their brand, product and communications most effectively in China in order to gain the same cultural influence they have in other markets

    Through an investigation of what music, fashion and sporting celebrity cultures mean in China, a film was created to demonstrate how to best use Beats' brand DNA in a manner that is both culturally and business relevant

  • The Flamingo team armed us with a set of insights that were thorough and practical. As a relatively new brand in the China market, this research helped us lay the foundation for our business plan

    Matthew Luhks,
    Marketing Director APAC