Redesigning retail for Origins

  • Origins wanted to rethink their stores' floor layout, product display and visual merchandising strategies. Part of a global re-launch, China was a test market, shaping how Origins retail would look globally

    We designed a set of retail experience themes, from how women seek to interact with in-store staff to how shopping for skin care fits with other leisure activities. We created guidelines covering all the in-store touch points, which were leveraged by the architectural and design teams

    The new design grew footfall and sales

  • Origins’ new store design is crucial for the success of the brand in China – not only for sales but also equity – in fact, the brand has seen a sales increase of at least 20% in freestanding stores that have implemented the new design

    Rebecca Madole

    Global Consumer Insights