London

Cultural radar: the West doesn’t have a lock on conscientiousness

  • 2015 has been a catalyst year for adolescent girls around the world. For the first time in history, girls’ voices and rights are being placed at the forefront of the global development agenda.

    On Friday, September 25, nine of the world’s most inspirational young girls attended the UN’s SDG Summit in New York, to remind governments that girls’ rights and empowerment sit at the forefront of realising these goals.Eighteen year old Malala Yousafzai, Nobel Peace laureate and education activist appealed to global governments:“Promise us that you will keep your commitments and invest in our future. Promise that every child will have the right to safe, free and quality primary and secondary education. This is the investment the world needs and what world leaders must do.”The newly announced 17 SDGs consist of 169 targets to be achieved by 2030, including indicators outlined to protect girls from violence, improve their access to healthcare, combat hunger, treat them equally to boys and to ensure they receive quality education.Momentum around the commitment to girls’ rights and progress continues this Tuesday, 29thSeptember, as fifteen organisations working together to place adolescent girls at the forefront of the post-2015 development agenda, meet at an event co-sponsored by the Government of Canada and the Girl Declaration Joint Advocacy Group. The event will feature keynote speaker Ms Amina J Mohammed, Special Advisor to the Secretary General on Post-2015 Development Planning.Flamingo is working with some of the world’s top brands on communications programmes, advocacy initiatives and programmatic interventions to contribute to these goals. Our previous blog postlooks at how sustainability is becoming ever more central to consumer culture and values as brands and corporates increasingly succeed by defining a purpose beyond profit.An interesting article in the Guardian (June, 2014) highlights the 21 ways the SDGs can have the best impact on girls – Read it here

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