Defining happiness for a new generation of teens

  • Coca-cola asked us to re-introduce the brand to teens by putting happiness in their hands

    We produced a white-paper report (mixing quantitative data and the opinions of experts) that created talking points for influential young vloggers to spread in their networks, sparking a debate that flourished organically

    The campaign reached an audience of 210,111,329, with coverage in The Evening Standard, Huffington Post, and Le Figaro

  • The teen happiness report was a visionary and groundbreaking take on teen happiness. The study and the strategy to release it to teens first and mainstream media second, resulted in widespread social buzz and coverage, re-romancing the brand to teens

    Joan O’Connor
    Head of brand PR, Coca-Cola, NWEN