​Social Purpose

Using insight to drive positive social change

  • We use deep human and cultural insight to identify opportunities and strategies for brands and NGOs to drive positive social change

    We help companies go beyond CSR to bake their core purpose into their brands. And we show them how to fully live that purpose to make a real difference in the world. We also work with some of the world's most innovative not-for-profits to find solutions in culture for global problems from early marriage to HIV

    Our Social Purpose team brings together commercial and not-for-profit expertise, combining deep-rooted knowledge of the world of development with decades of experience in commercial insight and communications strategy. We draw on methodologies from across Flamingo's toolkit as well as using bespoke social change approaches such as community conversations and immersive issue workshops

    Our outputs include long-term purpose strategies, programme models, and creative direction for social change or fundraising

    To find out more, email