People Insight

There’s a lot of noise about what an insight actually is. For us, insights are useful truths about people and the world we live in.

  • We spend time with people in all kinds of contexts. We might observe, chat, probe, hang out, or ask them to capture their lives in real time and upload the footage

    We apply the principles of social anthropology, behavioural psychology, and plain common sense, to our understanding of what people’s attitudes, utterances and actions mean. We’re looking for truths that have big strategic implications for our clients’ brands and businesses

    We bring our outputs vividly to life – whether through a film, a book, an insight exhibition or an immersive theatre production – to ensure brand teams and agency partners intuitively feel our findings

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