Right Now

It's 12:00 in and we're exploring how technology is changing the way Indonesian's think about purchasing, preparing and consuming food
    It’s 14:00 in and we're thinking about what anti-aging and accepting their age means to Japanese women
      It's 08:00 in and we're photographing Hong Kong’s Yen Chow Hawker Bazaar to reflect on how radically the fashion industry has changed
        It’s 10:00 in and we're working on a short film shot during our most recent event Arenas: sport cultures and branding
          It’s 11:00 in and we’re exploring the concept of luxury and 'atas' for a young researcher challenge
            It's 12:00 in and we've launched the Brexit Brand Barometer, a series of reports and films tracking consumer attitudes in six European markets
            • Image:
            It’s 12:00 in and we're thinking about health and innovation in the food and drink category
              It’s 13:00 in and we’re examining the reconceptualisation of the body in India as part of a global project on health & wellness
                It's 14:00 in and we’re thinking of ways to address climate change (in)action for a better environment
                  It’s 08:00 in and we’re talking about destination branding inspired by Brazil's two weeks hosting the Olympics
                    It’s 12:00 in and we’re decoding what Olympic sensation Fu Yuanhui meant by “mystic energy”. She showed China a new way to play, focusing on the joy of competition
                      It’s 12:00 in and we're exploring the different roles of flavour in the beverage category.
                        It’s 18:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                          It's 14:00 in and we are working with a make up brand to understand the world, mentality and behaviours of Millenial women
                            It's 10:00 in and we are using wearable technology to effectively live stream the financial and digital behaviour of Indonesians
                              23 / 03 / 12

                              The Les Film Festival 2012

                              • From March 6th-18th, The LES Film Festival 2012 took over the Lower East Side with screenings held at three different locations in the city. Sunshine Cinemas, Crosby Hotel, and Grand Opening featured the work of talented filmmakers working with a low budget of $30,000 and under. Films were showcased in the heart of the Lower East Side and screenings were BYOB for festivalgoers.

                                With screenings at just $10, it was an interesting experience to make sure to be a part of, if you could get a ticket that is. Tickets sold out every night for either one of the screenings, parties, or theme nights like International Night or Nerd Night. The festival awarded films in six different categories which included: The Best Feature, Best Dramatic Short, Best Comedic Short, Best Documentary Short, as well as The Neighborhood Award and The Audience Award. A wide-ranging panel of judges included NYC icon Susan Sarandon who selected the winning films.

                                This past Sunday night I had the pleasure to attend the screening of the winning feature film, which also showcased the winner of The Neighborhood Award, YARNANA. The Neighborhood Award film winner delivered an almost-trippy experience of a crochet girl lost on the streets of NYC in a romantic adventure. While the winner of The Best Feature, A Little Closer, told the stories of love and sexuality through the individual experiences of a mother and her two sons. Director Matthew Petock joined the audience at the end of the film for a short Q & A.

                                It’s easy to feel like you’re a real part of this festival. The very local Lower East Side independent spirit embodied in the intimate setting and the young and hip attendees made it a very enjoyable experience. Looking forward to next year!

                                ANANDA EIDELSTEIN

                                Images courtesy of LES Film Festival