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It's 09:00 in and we're visiting the Yinchuan Biennale to see how China is using the arts to build new relationships in South Asia and the Middle East
    It’s 15:00 in and we’ve been investigating a change in behaviour towards Latin American cultures that we're calling Cultural Populism
      It's 17:00 in and we are in people’s homes looking through their most valued crockery to understand the aesthetic codes of premium hosting culture
        It’s 11:00 in and we're thinking about the outdoor fashion categoy and it's emerging trends
          It’s 20:00 in and we are thinking about the changing nature of the home in Australia and what the implications of this are for technology
            It's 13:00 in and our Cultural Intelligence team are getting into the thick of their cultural landscaping looking at wearable technology for a leading sportswear brand
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            It’s 14:00 in and we're thinking about health and innovation in the food and drink category
              It’s 18:00 in and we’re examining the reconceptualisation of the body in India as part of a global project on health & wellness
                It’s 14:00 in and we’re spending our money on digital Ferraris to find out more about the cultural impact of a new technology: mobile live streaming
                  It’s 14:00 in and we've released photos, a video and semiotics takeaways from our event Arenas: sport cultures and branding
                    It's1 2:00 in and we are trying to understand the changing nature of scotch within the new context of status
                      It’s 14:00 in and we’re mulling over cultural reasons for Pokémon GO!’s blockbuster success
                        It’s 10:00 in and we're exploring the different roles of flavour in the beverage category.
                          It’s 13:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                            It's 17:00 in and the semiotics team is working on a Innovation project for the US, studying the landscape of indulgence in American culture
                              It's 10:00 in and we are thinking about big trends in popular culture that are impacting the way people socialise and drink.
                                23 / 03 / 12

                                The Les Film Festival 2012

                                • From March 6th-18th, The LES Film Festival 2012 took over the Lower East Side with screenings held at three different locations in the city. Sunshine Cinemas, Crosby Hotel, and Grand Opening featured the work of talented filmmakers working with a low budget of $30,000 and under. Films were showcased in the heart of the Lower East Side and screenings were BYOB for festivalgoers.

                                  With screenings at just $10, it was an interesting experience to make sure to be a part of, if you could get a ticket that is. Tickets sold out every night for either one of the screenings, parties, or theme nights like International Night or Nerd Night. The festival awarded films in six different categories which included: The Best Feature, Best Dramatic Short, Best Comedic Short, Best Documentary Short, as well as The Neighborhood Award and The Audience Award. A wide-ranging panel of judges included NYC icon Susan Sarandon who selected the winning films.

                                  This past Sunday night I had the pleasure to attend the screening of the winning feature film, which also showcased the winner of The Neighborhood Award, YARNANA. The Neighborhood Award film winner delivered an almost-trippy experience of a crochet girl lost on the streets of NYC in a romantic adventure. While the winner of The Best Feature, A Little Closer, told the stories of love and sexuality through the individual experiences of a mother and her two sons. Director Matthew Petock joined the audience at the end of the film for a short Q & A.

                                  It’s easy to feel like you’re a real part of this festival. The very local Lower East Side independent spirit embodied in the intimate setting and the young and hip attendees made it a very enjoyable experience. Looking forward to next year!

                                  ANANDA EIDELSTEIN

                                  Images courtesy of LES Film Festival