Right Now

It's 07:00 in and we're exploring how technology is changing the way Indonesian's think about purchasing, preparing and consuming food
    It's 13:00 in and we’re turning away from the Africa clichés of catastrophe and Chinese investment boom to see how people their express their religious identity in Ethiopia
      It’s 09:00 in and we’re writing about confidence and empowerment of women in Thailand
        It’s 13:00 in and we're thinking about health and innovation within the food and drink category
          It’s 18:00 in and we’re polishing off our Trans/Crisis cultural report. Learn more on our news page
            It’s 20:00 in and we're exploring our neighbourhood through the lens of people who live in Shimokitazawa.
              It’s 09:00 in and we’re talking to women to understand how sex is evolving in Indian advertising
                It's 14:00 in and we’re understanding health and wellness trends in China
                  It’s 18:00 in and our semiotics team is exploring the sexy side of cat food advertising
                    It’s 15:00 in and we’re debating the role of spaces and environments for a cultural intelligence project about hygiene in Brazil
                      It’s 13:00 in and we’re anticipating the spring transition from UGGs to Havaianas, and contemplating what it means for a brand to be synonymous with a whole class of fashion and beauty products
                        It’s 08:00 in and we are praying for the people of Kumamoto Prefecture who are still experiencing serious aftershocks following a devastating magnitude 6.5 earthquake on April 14th.
                          It’s 07:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                            It's 10:00 in and we are working to reposition a natural skincare brand to a younger audience
                              30 / 06 / 10

                              The Flipper Bridge Hong Kong

                              • We’re really into this concept for the long named ‘Hong Kong Boundary Facilities Crossing International Ideas Competition’ from NL Architects.

                                The competition hopes to make a landmark to reflect ‘Hong Kong as a vibrant global and metropolitan city.’

                                NL Architects proposition aims to move the project from the ‘ingenious to the sublime’ and their submission looks to create both a simple and meaningful organisation of space. Indeed, it’s a neat idea that’s both simple and beautiful in form and function.

                              • Taking account of China having traffic on the right and Hong Kong on the left, they propose a rope and knot switch to create a spectacle rooted in pragmatism but which creates a visual landmark.

                              • The result is ‘The Flipper’ which celebrates the traffic switch and creates a visual emblem – they go on to suggest an archipelago of islands on the border of HK and China, ‘The Lucky Charm bracelet.’

                                It’s very cool, we hope they manage to get it built. Check out the full presentation on their website here

                              • Thanks to Kottke.org for the original link