What does smart China research have in common with baby shampoo?
No more tiers.
Often used as a shortcut for understanding the different wants and needs of a developmentally diverse population, China’s tier system is a blunt tool, machined inconsistently and ill suited for the jobs to which it's often applied.
Click here to download the first chapter of No More Tiers, a series of provocations, each with implications for research recruitment. Chapter one looks at the food industry.
- Got Not Milk? on the rise of nut, vegetable and compound milks in China
- The Fake Food Pyramid on ways imports from different countries read as safe
- Around the World in 80 Lay's explaining the thinking behind chip flavours like blueberry and yoghurt, and
- Order for One: China's Secret Shame about how poorly China caters to solo diners.
You can download more information about Flamingo Shanghai's research services here.
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