Right Now

It's 14:00 in and we're visiting the Yinchuan Biennale to see how China is using the arts to build new relationships in South Asia and the Middle East
    It’s 18:00 in and we’ve been investigating a change in behaviour towards Latin American cultures that we're calling Cultural Populism
      It's 11:00 in and we are in people’s homes looking through their most valued crockery to understand the aesthetic codes of premium hosting culture
        It’s 13:00 in and we're thinking about the outdoor fashion categoy and it's emerging trends
          It’s 18:00 in and we are thinking about the changing nature of the home in Australia and what the implications of this are for technology
            It's 14:00 in and our Cultural Intelligence team are getting into the thick of their cultural landscaping looking at wearable technology for a leading sportswear brand
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            It’s 20:00 in and we're thinking about health and innovation in the food and drink category
              It’s 10:00 in and we’re examining the reconceptualisation of the body in India as part of a global project on health & wellness
                It’s 12:00 in and we’re exploring the future of messaging app SNOW and other technology people like to play with in China
                  It’s 11:00 in and we've released photos, a video and semiotics takeaways from our event Arenas: sport cultures and branding
                    It's1 2:00 in and we are trying to understand the changing nature of scotch within the new context of status
                      It’s 17:00 in and we’re mulling over cultural reasons for Pokémon GO!’s blockbuster success
                        It’s 10:00 in and we're exploring the different roles of flavour in the beverage category.
                          It’s 08:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                            It's 20:00 in and the semiotics team is working on a Innovation project for the US, studying the landscape of indulgence in American culture
                              It's 07:00 in and we are thinking about big trends in popular culture that are impacting the way people socialise and drink.