Right Now

It’s 16:00 in and we’re exploring the future of messaging app SNOW and other technology people like to play with in China
    It's 10:00 in and we are in people’s homes looking through their most valued crockery to understand the aesthetic codes of premium hosting culture
      It’s 08:00 in and we're thinking about what anti-aging and accepting their age means to Japanese women
        It's 07:00 in and we're photographing Hong Kong’s Yen Chow Hawker Bazaar to reflect on how radically the fashion industry has changed
          It’s 13:00 in and we're working on a short film shot during our most recent event Arenas: sport cultures and branding
            It’s 15:00 in and we are wondering why "cash is king" for travellers
              It's 10:00 in and our Cultural Intelligence team are getting into the thick of their cultural landscaping looking at wearable technology for a leading sportswear brand
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              It’s 17:00 in and we're thinking about health and innovation in the food and drink category
                It’s 10:00 in and we’re examining the reconceptualisation of the body in India as part of a global project on health & wellness
                  It's 16:00 in and we are trying to understand what moves Jakartans for a major transport and taxi provider
                    It’s 06:00 in and we’re mulling over cultural reasons for Pokémon GO!’s blockbuster success
                      It’s 11:00 in and we’re talking about destination branding inspired by Brazil's two weeks hosting the Olympics
                        It’s 10:00 in and we're exploring the different roles of flavour in the beverage category.
                          It’s 15:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                            It's 17:00 in and the semiotics team is working on a Innovation project for the US, studying the landscape of indulgence in American culture
                              It's 15:00 in and we are thinking about big trends in popular culture that are impacting the way people socialise and drink.