‘How people buy’ wins Trade Body Research gold at the Media Week Awards
Conducted in partnership with Flamingo, Tapestry and behavioural economics expert Dr Nick Southgate, 'How people buy' examines the consumer decision journey with a focus on the roles of different media channels along the path to purchase. It resulted in the creation of an interactive planning tool to help identify the right channels to move people along the purchase journey.
The Media Week Awards acknowledge the very best of bought, owned and earned media. The judges reward innovation, creativity, outstanding insight and real business impact by agencies, media owners, advertisers and production companies.
To find out more about the ‘How People Buy’ research, visit Newsworks UK.
All award winners can be found on the Media Week Awards website.