We are the leading global insight and strategy consultancy
at the intersection of people, culture and brands

We are the leading global insight and strategy consultancy
at the intersection of people, culture and brands

Right Now

It's 20:00 in and we're exploring how technology is changing the way Indonesian's think about purchasing, preparing and consuming food
    It’s 18:00 in and we're thinking about 'omotenashi' and the changing landscape of service in Japan.
      It's 11:00 in and we're discussing ways fashion & beauty and other luxury brands can recover from the perception that they're just in it for the money
        It’s 16:00 in and we’re exploring the concept of luxury and 'atas' in for a young researcher challenge
          It's 15:00 in and we are launching the Brexit Brand Barometer - a series of reports and films spanning 6 European markets tracking consumer attitudes across Europe
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          It’s 11:00 in and we're thinking about health and innovation within the food and drink category
            It’s 07:00 in and we’re talking to women to understand how sex is evolving in Indian advertising
              It’s 17:00 in and our semiotics team is exploring the sexy side of cat food advertising
                It’s 10:00 in and we’re debating the role of spaces and environments for a cultural intelligence project about hygiene in Brazil
                  It’s 06:00 in and we’re considering how China's ersatz ancient towns can remain relevant travel destinations

                    It’s 08:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                      It's 08:00 in and we have just come back from Cannes Lions. See coverage in Adweek