We are very proud to be unveiling the new Flamingo visual identity and site,
created by the wonderful people at Bibliothèque and Archive.
With the continued growth of our business, our presence in more geographies,
and the addition of new specialisms, we felt the time was right to review how
we project Flamingo to the world.
We wanted to share the 3 core principles behind the development of our new
Our name is who we are. We have adopted a wordmark logo rather than a
symbol with additional layers of meaning. Our work does the talking and is the best illustration of what we do. We have embraced a simple, clean aesthetic – one that ensures a focus on
the ideas, the insights, the thinking, the strategy.
Highlighting our Cultural Lens
Cultural understanding has been at the heart of our approach to brand and
marketing challenges since we began. We wanted to find an intuitive way of
signalling this. Hence, the framing device is integral to our new identity – this
is the Flamingo cultural lens on the world.
Flamingo is a Group, not just a Network
The way we work together across our 7 offices is central to what makes
Flamingo unique. We collaborate, we share, we inspire each other constantly – as you can see from the showcasing of our rich content across countries and
cultures. We operate out of multiple timezones, but we are one Flamingo.
We hope you enjoy the site and new identity, and would love to hear what you