Flamingo wins Public Policy/Social Research prize at UK’s MRS Awards
Flamingo, United Nations Agencies and a collation of grass-roots NGO’s won the 2016 Market Research Society (MRS) Public Policy/Social Research Award at the MRS ceremony in London on December 5.
The winning work was led by Flamingo’s dedicated Social Purpose team, who came up with a new approach to an age old problem: ending child marriage in Indonesia, Sierra Leone, Guinea and Nicaragua.
The project was convened by a unique coalition of governments, United Nations agencies and grass-roots NGOs. Bringing together two of Flamingo’s key specialisms, Semiotics and Social Purpose — Flamingo designed an approach that uncovered the root causes of child marriage from both social and cultural perspectives, drawing out the link between culturally constructed norms and individual behaviours.
- “It is clear that the researchers involved gained a deep, socio-cultural understanding of the diverse regions they were working in.”
The judges of the 2016 MRS Awards
The findings are being used in many ways and at many levels of society – from innovation in village-level programs for the hardest-to-reach girls, to national communications interventions and international policy and advocacy initiatives.
The entry was also nominated for the MRS Grand Prix Greatest Impact Award, chosen from five selected papers from amongst the winners, which the judges felt best demonstrated the impact that research can have when properly commissioned, delivered, designed and acted upon. Flamingo were also finalists in five other categories.
Find out more about Flamingo Social Purpose and the work on our website — a dedicated team that uses insight to drive positive social change.