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            19 / 12 / 16

            Flamingo Tokyo hosts third Cultural Salon, “Brands Across Borders”

            • Japan likes to see itself as ‘uniquely unique’. The reality, however, is that there is a growing flow of capital – and culture – in and out of the country. Partly as a hedge against the slowdown in China, Japan is back on the agenda for multinationals. Meanwhile, outbound investment continues to grow, with recent years witnessing major international expansion from Aeon, Softbank, Suntory, Mitsubishi, Shiseido and others.

              Inspired by this dynamic flow, Flamingo Tokyo hosted ‘Brand Across Borders’ – its third cultural salon on 30th November. Three guest speakers shared their thoughts and experiences with a crowd of 60 Tokyo-based branding thought leaders: John Woodward (Chief Strategy Officer, McCann Worldgroup Japan); Masahiko Furuta (Global Design ASICS); and Ryan Takeshita (Chief Editor of the Huffington Post Japan).

              Presentations and discussions focused on the rewards of international brand building beyond financial growth, what Japanese businesses need to learn from the world, and also what multi-nationals can learn from the way brands are built in Japan.

              Click here for a summary of the evening's key takeaways.


              このような国内外の活発な動きを受け、フラミンゴ東京はBrand Across Bordersというテーマで、11月30日に、3回目となるカルチャーフォーラムを主催した。マッキャンワールドグループジャパンのチーフ・ストラテジー・オフィサーであるJohn Woodward氏、アシックスのグローバルデザインから古田雅彦氏、そしてハフィントンポスト・ジャパンのチーフエディターの竹下隆一郎氏をゲストスピーカーとして迎え 60名程の招待客とディスカッションが行われた。