Flamingo & DDB presented Uncertainty research at Cannes Lions
- The Doomsday clock is at its closest to midnight since the Cuban Missile Crisis. But how can we turn the uncertainty of world events into opportunities? Come meet fellow philosophers, thinkers and creators interested in creating certainty out of uncertainty.
"Comrades in Uncertain Times"
Host: Desirée Lopez, CEO, Flamingo and Steve Griffiths, Global Chief Digital Officer, DDB
Desirée Lopez, CEO of Flamingo and Steve Griffiths, CDO of DDB hosted a session on Turning Uncertainty into Advantage at the Cannes Lions Meet ups.
The Cannes Lions Meet ups were curated networking sessions themed around interest areas. Meet ups took take place in the VIP area of the Terrace in Palais II during the Festival and were hosted by hand-picked industry experts, who facilitates conversations, generated ideas, and helped make lasting connections.
Against a backdrop of major political and social change, our research with DDB reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance.
The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.
Click here for a sneak preview of the research