Purchase the Flamingo Cultural Futures 2017 Trend Report
If there’s one thing to be learned from the tumult of last year, it’s that change comes rapidly, and often from unexpected places. We embark on 2017 as a polarised society, aware of fault lines we could previously ignore and looking for truth in a post-fact world. There’s been a rupture and that hurts; it also demands a reaction. So how are we going to respond?
The Flamingo Cultural Futures 2017 Trend Report focuses on three macro trends that track the direction of this response, exploring how in the near future we will see values, both individual and collective, being reassessed.
- "We’ve learned that in 2017, we will see a multitude of reactions as the values in the individual and the organisations they trust are put to the test – the brands leaning into the chaos will succeed and be remembered"
Helen Job, Head of Cultural Futures at Flamingo London
For clues to what this looks like in terms of everyday behaviours we dig into our six cultural filters: Identity, Networks, Work, Spaces, Body & Mind, and Play. Here we show global manifestations of these trends and offer case studies and indications of how brands should respond.
In understanding these global drivers, macro shifts and micro stories, brands can orientate themselves in this chaotic new world and offer positive reactions as we move into 2017 and beyond.
This beautifully presented report is now available to purchase below for £249.50 ($310.00 US dollars) and will also include a downloadable PDF.
Following a successful launch of the report at our latest Trend Briefing, we're offering in house presentations in London to those that wish to understand how these key macro trends will play a vital role in shaping and informing your future strategies in 2017.
If you’d like to find out more about what’s on offer, get in touch.