Flamingo Cultural Futures to host 2017 trend briefing on February 28
Flamingo Cultural Futures invites you to the unveiling of our inaugural 2017 Trend Report on Tuesday, February 28. At this briefing we'll uncover the global drivers and key macro trends that will shape consumer behaviours in the coming year.
We begin 2017 as a polarized society, questioning truth in a world of “alternative facts”. There’s been a rupture from what came before and that calls for a reaction. So how are we going to respond?
Our briefing will immerse you in the new attitudes, behaviours and brand case studies defining that response and dictating our collective cultural futures.
Last year saw the end of the world as many of us knew it. Now it’s time for us, as brands and influencers, to capitalize on that change and inform what comes in its place. 2017 presents an opportunity to do this, but it requires commitment. To be acutely aware of the changing sentiment and spot new possibilities as they arise.
Our three macro trends are designed to provide a framework to order your observations over the coming year and help you track society’s reactions:
- 1. We will continue the project of betterment seeking to Ameliorate within a world of conflict. Beyond wellness this is holistic improvement; internally and externally.
- 2. We will clarify our belief systems and Re-group around them to ensure we stay congruent and true to those in all that we do.
- 3. And finally we will need to Disorientate: to lose control and defragment, as both a form of catharsis, and, as a way to hone our ability to thrive in chaos.
Flamingo Cultural Futures’ team of brand strategists and trend forecasters will guide you through examples of how these Macro trends play out across six key filters:
- 1. Identity: How we present ourselves
- 2. Networks: The frameworks that connect us
- 3. Work: What we do to learn and live
- 4. Spaces: The environments we inhabit
- 5. Body & Mind: How we think and feel
- 6. Play: What we do with our free time
Helen is Head of Cultural Futures at Flamingo. She has worked in trend forecasting and research for over a decade, previously leading teams for WGSN in New York and London.
Helen conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, New York, and is adjunct faculty for the University of Westminster in London.
Kirsty is CEO of the Flamingo Group, the agency she co-founded in 1997 with Maggie Collier. Flamingo’s roots are in qualitative research with a focus on understanding people and brands through a cultural lens.
Today Flamingo employs over 300 people with eight offices across Europe, Asia and the Americas.
Josh has over four years experience in futures, brand strategy and innovation work.
He has worked for a range of clients including Instagram, Coca-Cola, Google, Sky and IKEA, and his most recent areas of interest include developing strategy for brands undergoing disruption in uncertain times, innovation for multi-generational futures and how brands can harness cultural energies to better connect with consumers
George began his career at Protein researching early adopter consumers, and identifying the cultural drivers of their behaviours.
As a member of the Cultural Futures team at Flamingo, he continues to explore emerging cultural shifts and the role brands can play in current and future landscapes, for clients like adidas, Primark, L'Oreal, and Heineken.
Date: Tuesday 28th February 2017
Location: London, SE1 9TG (available on ticket purchase)
Early bird (limited availability until 15th February): £279.50 including a hard copy of the report
Standard: £349.50 including a hard copy of the report
For more information, please contact email@example.com