China Youth Fashion Trends
Enovate created this nice short presentation on their vision of youth fashion trends in 2010/2011.
One of the trends we found interesting was titled ‘London Living’ – calling on the reflection between China/UK. We’d agree that a lot of the menswear styles throughout the deck echo some of the big fashion trends happening in London over the last year – in particular plaid, rolled jeans and trenches. Equally, dark grays, striped scarves, layers and leggings also feel inspired by some of the female styles we’ve seen around the UK over the last couple of seasons. For me, one of the questions raised by the presentation was: are British fashion trends competing more with Hong Kong, Seoul and Tokyo for the attention of Chinese youth?
Thanks for sharing an interesting presentation.