Campaign magazine names Asia’s top 1,000 brands
Samsung retained its spot as the top brand in Asia in a survey carried out by Nielsen and presented by Campaign Asia-Pacific. One of the Korean electronics brand’s main rivals, Apple, rose to second spot from fourth place in 2015.
Samsung had the largest advertising spend among the top ten with a total budget in the region of $1.078 billion USD, more than Apple ($666 million) and third-placed Sony ($396 million) combined. Panasonic (ranked 5), LG (ranked 7) and Canon (ranked 8) were the other electronics brands in the top ten.
Sixth place Nike was the top ranked sports brand ahead of Adidas in tenth. Chanel, in ninth place, was the only luxury brand in the top ten.
In major brand rivalries, Coca-cola ranked 11 ahead of Pepsi at 94, while Pizza Hutt ranked 23, ahead of McDonald’s in 28th place.
The rankings were established through an online survey across 14 categories conducted in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Four hundred people were surveyed in each market except for India and China where 800 and 1,200 participants took part.
Questions asked which brand participants trusted the most or believed had the best reputation in each category.
- Article by Sam Gaskin