Right Now

It's 14:00 in and we're exploring how technology is changing the way Indonesian's think about purchasing, preparing and consuming food
    It’s 16:00 in and we're thinking about what anti-aging and accepting their age means to Japanese women
      It's 14:00 in and we're photographing Hong Kong’s Yen Chow Hawker Bazaar to reflect on how radically the fashion industry has changed
        It’s 06:00 in and we're working on a short film shot during our most recent event Arenas: sport cultures and branding
          It’s 10:00 in and we are wondering why "cash is king" for travellers
            It's 10:00 in and we've launched the Brexit Brand Barometer, a series of reports and films tracking consumer attitudes in six European markets
            • Image:
            It’s 14:00 in and we're thinking about health and innovation in the food and drink category
              It’s 13:00 in and we’re examining the reconceptualisation of the body in India as part of a global project on health & wellness
                It's 11:00 in and we are trying to understand what moves Jakartans for a major transport and taxi provider
                  It’s 07:00 in and we’re talking about destination branding inspired by Brazil's two weeks hosting the Olympics
                    It’s 06:00 in and we’re decoding what Olympic sensation Fu Yuanhui meant by “mystic energy”. She showed China a new way to play, focusing on the joy of competition
                      It’s 09:00 in and we're exploring the different roles of flavour in the beverage category.
                        It’s 10:00 or snack time in and we’re introducing our favorite British chocolates to families via a positioning rooted in play and entertainment
                          It's 12:00 in and we are working with a make up brand to understand the world, mentality and behaviours of Millenial women
                            It's 18:00 in and we are using wearable technology to effectively live stream the financial and digital behaviour of Indonesians
                              23 / 04 / 12

                              Brazil: Street Art, Not ‘graffiti’

                              • I had the privilege to be in Sao Paulo and Rio de Janeiro for work and one of the most memorable take away from this trip is the beautiful street art everywhere. It is also the source of inspiration for this photo-essay commentary on the street art in Brazil.

                                Brazilian street art has come a long way. It was only de-criminalized in March 2009 with the passing of law 706/07. With this amendment to the federal law, street art was finally made legal in Brazil as long as they were painted with consent from the owners.

                              • Wall mural along a high traffic road in Sao Paulo city by the famous Os Gêmeos brothers. Their work represent their culture, the beauty of Brazil, and the positive aspects of Brazilian family life through their vibrant images. They have become a tremendous success, internationally recognized for their work. Their first international exposition was in 2003, at the Luggage Store Gallery and in 2005 and participated in MOCA’s “Art in the Streets” exhibition in Los Angeles in 2011.

                                 

                                In Brazil, there are 2 popular forms of street art – one of which is tagging also known as pichação, and the other is what we all know as graffiti. Tagging in Brazil is a form of black spray paint graffiti in the form of symbols and words, often associated with the reflection of urban decay and deep class divisions. Pichação was developed in the 1960s, as a means of protesting political messages using public space, particularly during Brazil’s dictatorship. Spray-painted slogans combating corrupt city politics were the “art” of the era. Now pichação is considered less an art form and more an activity in which rebel youth compete by spray-painting their pseudonyms in hard-to-reach spots.

                                Graffiti is the prettier cousin, and vastly different from tagging. It is often colourful, has recognizable characters and objects, tells a story or creates a mood, and is more aesthetically pleasing.

                                Wall mural at Beco do Batman in Sao Paulo, integrating both vector drawings and sketching techniques

                                What really struck me when I was busy taking photos of these great street art was how different they were from ‘traditional’ hip-hop graffiti styles and how it has almost evolved from graffiti to art.

                                Untappedcities.com also talked about how “Brazilian graffiti art is considered among the most significant strand[s] of a global urban art movement, and its diversity defies the increasing homogeneity of world graffiti.”

                                Grunge-styled graffiti that not only fits but also enhances the natural environment and landscape, Rio de Janeiro

                                I saw many murals that were carefully crafted and seemed to tell a story about the artist, while integrating a wide variety of drawing techniques.

                                ‘Magic-themed’ art piece along the streets of Rio de Janeiro

                                 

                                Wall mural that extended to the pavements, Sao Paulo.

                                 

                                Creating art from road dividers in Rio de Janeiro

                                 

                                Creating a 3D effect out of a wall, Rio de Janeiro

                                 

                                Street art painted on residential facades for beautification purposes, Rio de Janeiro

                                 

                                Beco do Batman (or, Batman's Alley) in the Vila Madalena neighborhood in west Sao Paulo, where graffiti has overtaken the alley

                                 

                                A whimsical piece at Beco do Batman, Sao Paulo

                                 

                                Graffiti in its purest form was supposed to be an act of rebellion, but as the world continues to embrace and finesse this form of art, I wonder if graffiti has lost its real meaning and integrity?

                                Nevertheless, strolling through these art ‘galleries’ on the streets had certainly been a very enjoyable and eye-opening experience.

                                Regina Tan

                                Photos courtesy of Regina Tan, all rights reserved