Following our latest Flamingo Big Ideas Breakfast, Warc have written a report on our event, Brazil: Beyond the Stereotypes.
This event was to mark the launch of our new office opening in São Paulo, this September. We discussed the stories behind the people, culture and brands often overlooked in our perceptions of Brazil, and Brazilian-ness? With a panel of multidisciplinary experts, we looked to break down the stereotypes to spark an emergent discourse on Brazil – and the implications this has for brands, marketers and advertisers alike.
Our fantastic panel included Thiago de Moraes, Brazilian Illustrator and advertising creative, Fernando Duarte, UK-based Brazilian journalist and Alex Bellos, British writer, broadcaster and author of Futebol.
The highlights from the Warc report is available on The Warc Blog here, and we will also have a film of the best bits available to share shortly.